Dr. Peerzada Tufail Ahmad Mustafa Fazil

Volume 1 Issue 1 | Dec 2024

DOI:

Views: 3

Total Downloads: 0

Download PDF

---

Abstract

The importance of Public Diplomacy as a foreign policy strategy is profound and has increased over the past couple of decades, especially after the 9/11 attacks. The growing significance of public diplomacy in countering misinformation, disinformation, and negative perceptions about a country, conveying positive aspects, and attracting and directly engaging with the foreign public has become the bedrock of the foreign policy strategy in inter-state relations. However, the public diplomacy of Afghanistan since 2021 as a foreign policy strategy of Afghanistan is less focused, understudied, under-researched, and ignored by the de facto authorities of Afghanistan. The paper aims to evaluate the Public Diplomacy of Afghanistan as a foreign policy strategy and provide policy recommendations for the authorities. The study is based on a case study approach and a thematic analysis. The results revealed that the de-facto authorities are not utilizing and focusing on public diplomacy in countering misinformation and disinformation, not engaging with the foreign public and putting out the other side (positive) and narrative of Afghanistan at the international level.
Keywords: Afghanistan, Foreign Policy, Public Diplomacy, Public Opinion, Public Engagement, 2021